Rising acquisition costs
Paid social and search get expensive fast. We diversify mix, improve creative learning speed and fix onsite leaks before scaling spend.
E-Commerce & Retail
Retail moves on margin, seasonality and moment. We help e-commerce and retail brands win attention, conversion and repeat purchase — across paid, organic, creators and onsite experience.
Performance with brand depth
Shoppers discover products everywhere — search, social, marketplaces and stores. Your creative, offers and onsite experience have to work as one system, not channel silos.
We combine brand sensibility with performance discipline — testing hooks, offers and UX while protecting the story that keeps customers coming back.
Retail realities
Thin margins and fast trends mean every pound has to earn its place. We optimise for commercial outcomes first.
Seasonal spikes
Peaks stress ops and creative. We plan always-on baselines plus burst playbooks for key trading periods.
Brand vs. promo
Discount culture erodes margin. We balance performance hooks with brand storytelling and retention programmes.
Sector focus
Hands-on support across the full retail funnel — from first impression to repeat order.
Performance creative
Ad concepts, UGC and creator content built for testing — formats tuned to each platform and product category.
Conversion & onsite
PDP, cart and checkout improvements — speed, merchandising, social proof and offer clarity backed by analytics.
Lifecycle & CRM
Email, SMS and loyalty flows that increase LTV — welcome, win-back and post-purchase sequences with clear KPIs.
Brand & retail moments
Campaigns for drops, collaborations and store openings — integrated across paid, organic and PR where relevant.
Operating at retail speed
We work in weekly rhythms — creative refreshes, test readouts and trading adjustments — aligned to your merchandising and finance calendar.
- Merchandising and offer calendars reflected in media and CRM plans
- Creative testing matrices with kill/scale rules documented
- Cross-channel reporting on MER, CAC, AOV and repeat rate
- Coordination with in-house teams, platforms and fulfilment partners
- Playbooks for peak trading with pre-built asset and budget scenarios
Ways we plug in
Retained performance, project campaigns and audit sprints — matched to your team and agency setup.
Always-on performance
Media, creative and landing iteration with weekly learning loops — we own or co-own channels with your team.
Creator & UGC
Talent sourcing, briefs and whitelisting programmes that feed the ad account with fresh creative.
Site & CRO sprints
Focused improvements to key templates and flows — implemented with your dev stack or ours.
Peak trading support
Extra capacity ahead of Black Friday, seasonal peaks and major launches — creative, media and CRM in sync.
What we bring to the table
- Channel and creative test plans with success criteria
- Annotated funnel audits with prioritised CRO backlog
- CRM journey maps with content and offer recommendations
- Creator roster and briefing templates for your category
- Trading-period media and merchandising alignment docs
Outcomes you can expect
- Lower blended acquisition cost through better creative and onsite
- Higher conversion and AOV on priority categories
- Repeat purchase and loyalty metrics that compound
- Calmer, better-prepared peak trading periods
Services we often pair in this sector
Let's talk your sector.
Share your catalog, channels and targets — we will outline how DZIR can lift performance without losing brand.
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